I always explain it to people like this: Like, dude you could come here with twenty grand or twenty five grand and I can build you the coolest bike and you can put on some dirty shit and go around and pretend to be Billy Bad Boy and, you know what, people might buy it. You could never do that with a skateboard. I could sell you the most epic fuckin’ board ever and you could show up at the skatepark with the coolest Lakai’s or whatever they are, and you’re gonna drop in and everyone is gonna know right away that you’re a fucking phony…
— Max Schaaf
